Jul 16, 2022
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Duplicate content While duplicate content is one of the easiest SEO concepts to master (it's simple; don't do it), a lot of e-commerce stores are plagued with it. The problem is that Google struggles to determine which page to rank, whether link juice should be attributed to a single page or multiple versions and which is more relevant. The aforementioned e-commerce SEO resource from Ahrefs perfectly highlights a case study where a webmaster saw significant traffic growth once raster to vector conversion duplicate content issues were addressed. The most common causes of duplicate content on e-commerce websites are: - Duplicate pages caused by URL parameters - Printable versions of pages - Session ID - In-stock manufacturer product descriptions It's been said quite often, but leaving duplicate content in place for an eCommerce store is like committing SEO suicide. Advertising Continue reading below Take the time to identify where duplicate content is in your store, both using everyone's new favorite tool, OnPage.org and Copy scape. If there are 10 pages or 10,000 pages containing duplicate content; Make troubleshooting a priority by creating unique, in-depth content for every product and category. Always avoid using product descriptions provided by the manufacturer, as this is the lazy option and the one that the majority of retailers choose. Do not duplicate; be unique and stand out. Adopt your tone of voice and add your company's personality to help sell. 4. Light Content Duplicate content is almost as bad as thin content and almost every e-commerce store is guilty of it. Why? Because for one reason or another, SEOs have generally looked for the easy paths to take. A few years ago, the most commonly recommended word count was 300 words for just about anything, whether it was a blog post or a category page. One thing is certain, Google's Panda algorithm has always targeted sites with light content. Their webmaster guidelines also clearly state that: Advertising Continue reading below One of the most important steps to improving your site's ranking in Google search results is to ensure that it contains a lot of rich information including relevant keywords, used appropriately, that indicate the subject of your contents. However, some webmasters try to improve their page rankings and attract visitors by creating pages with lots of words but little or no genuine content.