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Md Mostakim Hossain
Jul 06, 2022
In Welcome to the Forum
Visuals are only as strong as the story they tell. Your infographic content should serve one of two purposes: It allows the reader to see the subject in a new or different way It helps your target audience solve their problems Your content can also do both, but it's important to identify your goals and then create the infographic content around that goal. Take, for example, this graph from the “Which CEOs are the Most Social” infographic, which was produced for ceo.com. It compares the social media usage of Fortune 500 CEOs, Inc. 500 CEOs, and the US population. Looks aren't everything: Why a successful infographic is so much more than just a design | SEJ The data reveals that everyday people are far more socially active than top CEOs, with one crucial exception: LinkedIn. This infographic tells a fascinating story about how business leadership uses social media. But it also provides useful information for people who want to connect with CEOs and for people who aspire to become hair masking service top CEOs themselves. 3) Set performance-based strategies and goals An infographic should be designed with the end goal in mind. You need to understand where it fits into your overall marketing and business strategy and identify goals before the infographic is created, then measure KPIs after it's launched. Do you want to establish your authority? Create links? Expand your social media reach? Building relationships with influencers and bloggers? A combination of several objectives? All content and design decisions should be made in light of your stated goals. For example, if you're trying to build your authority and establish your brand as an authoritative voice in your industry, it's best to use hard data, well-researched case studies, quotes from well-known experts sector, statistics, etc. If your goal is to build inbound links, it's a great idea to create an infographic full of evergreen content that can serve as a resource for many months (or years). One-off or current event-based infographics can also be useful for link building, but their relevance often has an expiration date. So once infographic content is “old news,” its value as a linkable resource drops dramatically. 4) Shareable design One of the most important elements of a successful infographic is whether it can be easily shared across different platforms.
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Md Mostakim Hossain

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