How to reap the harvest and how to plant it: if you pay, you will get a discount If you want to be famous for everything, if there is a discount, then you have to pay. When Starbucks reuses cups with its guests, it is to achieve environmental responsibility and allow everyone to reuse (Reuse). Those who don't have a cup will have to pay the full price.
Let customers do more for discounts, and through the IKEA effect Image Manipulation Service, make customers feel that "I am more worthy of discounts because I have paid." 3. Change customer spending time Suppose there is a bar that offers buy-one-get-one-free, Happy HOUR is set at 7-9 pm, everyone gets off work at 6 pm, plus the traffic time to the store door, it is almost 7 pm. If the customer arrives at 6:50 and sees that the drinking time is 7:00, then simply wait for 10 minutes to drink more wine at a cheaper price, which will reduce the profit of the merchant. In the case of Starbucks, coffee is a refreshing drink, which is mostly drunk in the morning, and the discount is only available at 2:00 pm, so that Starbucks still earns the profit of customers who are used to drinking coffee in the morning, and also encourages customers to drink coffee in the afternoon.
And there are many holidays from November to December, and 2 pm is just the time to drink afternoon tea with dessert. Let the guests come to buy at 2 o'clock, maybe they will bring more snacks, or buy Christmas gifts for relatives and friends at Starbucks. 4. Discounts that are not overly exaggerated Do you think that the more discounts are given, the more people will feel that they make a lot of money? In fact, long-term discounts will cause customers to have an anchor effect . Once the low-price information is remembered in their minds, it is difficult to change.